Beyond Yoga

For the Fall ’25 campaign, the concept centered on capturing with film and natural light to celebrate a slower pace—savoring life’s simple moments. The imagery effortlessly balanced organic elements, creating a timeless yet refreshed feeling that evoked a sense of exploration. It highlighted the beauty of the products while fostering an authentic, relatable connection with the viewer. The visual narrative embraced both quiet reflection and subtle creative energy..

CREATIVE DIRECTOR : ZOE WEBER
ART DIRECTOR : SARA KIM
PHOTOGRAPHER  : REBEKAH CAMPBELL
HAIR ARTIST : MICHELLE HODNETT
WARDROBE STYLIST : ANNINA MISLIN
PRODUCTION : SUNDAY PICTURES