ECOMMERCE REFRESH

Alo

Led the e-commerce transformation towards unique lighting and a new approach to props, hair, and makeup, enhancing the storytelling element. After establishing these changes, efficient processes for large-scale execution were implemented.

CREATIVE DIRECTOR : BOBBY WIGHAM
ART DIRECTOR : SARA KIM
PHOTOGRAPHER : SAM NAVA
VIDEOGRAPHER : JUSTIN CATTRAN + NICK ZHANG
MAKE UP ARTIST : STACY TAN
WARDROBE STYLIST : ALEX VIOLANTE 
PROP STYLIST : NATALIA FERRARO
PRODUCTION : ALIX MARGOLIS