MEN’S FITNESS SPRING 2024

Alo

The Men's Spring 2024 campaign focused on active lifestyles.
The creative direction emphasized multiple settings while maintaining a minimalistic approach to keep the environments intentionally ambiguous.

CREATIVE DIRECTOR : BOBBY WIGHAM
ART DIRECTOR : SARA KIM
PHOTOGRAPHER :  SAM NAVA + BLAKE SINCLAIR
VIDEOGRAPHER : JUSTIN CATTRAN + NICK ZHANG
WARDROBE STYLIST : ALEX VIOLANTE 
PRODUCTION : ALIX MARGOLIS